steelTalks is a monthly series on topics of interest to the global steel community. The lectures are presented in a webinar format with a guest lecturer. This lecture presents a strategic approach to communications for a steel company and provides a case study of the Techint Group’s response to COVID-19.
Description
Society operates best with clear, truthful and transparent communication. It’s no different for a steel company.
Steel companies require a societal license to operate. This involves regular and clear communications with all stakeholders, including employees, local communities, government, suppliers, customers, media, and shareholders.
It’s a daunting challenge, and one a communications leader must address every day.
This lecture presents a strategic approach to communications for a steel company and provides a case study of the Techint Group’s response to COVID-19.
Course content
Learning Outcomes
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Aligns site engagement with ESG disclosures, license-to-operate strategies, and risk communication plans.3
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Understands the role of transparency in environmental trust and performance.1
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Coaches internal teams on stakeholder communication and environmental transparency protocols.3
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Guides leadership messaging and engagement strategy in the context of sensitive environmental issues.4
Related Occupations
Environmental Manager
Provide advice on the development of environmental policies to governmental and official institutions. They analyse possible threats for the well being of the people and the environment in a region and manage campaigns aimed at tackling problems such as waste collection, landfills, and preservation of green areas.
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