steelTalks is a monthly series on topics of interest to the global steel community. The lectures are presented in a webinar format with a guest lecturer. During this steelTalks conference, what a starchitect is and what happens with the Bilbao effect will be explained. The objective is to analyse the “starchitect” character, as a fundamental actor in the construction of architecture and culture; their role as an “influencer” and the realisation of their iconic work through steel construction technology.