steelTalks is a monthly series on topics of safety issues in working at height. The lectures are presented in a webinar format with a guest lecturer. In this steelTalk, Simon Barnier, Global Head of Sales – Go To Market at Forwood Safety, will explain how data and Artificial Intelligence are transforming CRM. The session will show how large-scale control verification data, predictive analytics, and AI-driven insights can reveal control gaps, risk hotspots, and emerging trends before serious incidents occur.